Until recently, Electronic Gift Cards were available only to large retail chains. Fortunately all that is changing and in the last few years, gift cards programs have exploded among independent business owners.  

According to Credit Card Management, an electronic transaction industry magazine, electronic gift cards grew as much as 25% in 2002 with 115 million cards issued and estimated stored value of more than $36 billion.

Custom Gift Card offers a dynamic and secure electronic gift card program that helps you differentiate your business and increase sales. This product allows you to affordably offer customers the same type of stored value cards as the major chains. The plastic cards can be customized with your logo and can often be processed through the same terminal used for credit card transactions.

When an electronic gift card is swiped through your terminal, the exact dollar amount is debited from the card value, so you no longer need to give cash back on unused portions. Plus customers can reload additional funds on the card. You'll dramatically reduce the costs of handling a cumbersome paper-based gift certificate program.